Regardless of whether short videos are really the next big trend in content entrepreneurship, short videos in the current trend are indeed getting more and more popular. With the rapid development and popularization of intelligent hardware and networks, when Portugal Phone Number List traffic, bandwidth, tariffs, terminals, etc. are no longer a problem, especially driven by the trend of video mobilization, Portugal Phone Number List information video and video socialization, short video marketing is becoming more and more popular. Become a new brand marketing outlet. Capital keeps pouring in, and giants such as Toutiao and NetEase Cloud Music are rushing to test the waters. Whether or not short videos are really the next big trend in content entrepreneurship, the short videos in the current trend are indeed getting more and more popular. With the general trend of traffic, Major brand owners are also laying out short video marketing fronts one after another. Even McDonald's, a 77-year-old brand, has begun to boldly try short Portugal Phone Number List video marketing. In April of this year, McDonald's, which has always been serious, and Snapchat, the world's most popular short video platform, quietly launched a "Snapchat Recruitment". Want to work at McDonald's? Get a personalized interview resume with Snapchat first! McDonald's said that the interviewer will "put on" a virtual McDonald's work uniform in Snapchat, and then show his talents and strengths in a ten-second video and send the video to McDonald's. If your video is interesting and informative enough, McDonald's will pass it, and they will notify you to enter the next step of the interview. Using videos to show personal talents is not a new practice in Portugal Phone Number List the recruitment process, and it is very common for social platforms to recruit. However, when these two are combined, there are more ways to play and "brain holes" on Snapchat. Of course, recruitment is just a gimmick for McDonald's Portugal Phone Number List to test the waters of short video marketing. In comparison, the brand communication of this behavior is obviously greater than the seriousness of recruitment. McDonald's also quickly became popular on the Internet because of this move, and became the center of the topic of major headlines. Why are brands targeting short video marketing? Not only McDonald's, Starbucks' Starbucks promotion, GUCCI's "online" relay race 24HourAce, L'Oreal's makeup filters, etc., international first-line brands have chosen short video marketing.