With spray and pray marketing is buy email database that, realistically, you're never the only brand using spray and pray marketing. In fact, a deluge of ads can lead to the opposite of the amplification you hope to achieve. Customers might just see you as one among many and, not recognizing any uniqueness or differentiation, they might just tune out.
The emergence of digital channels now buy email database makes it easier to track online marketing performance and determine how many people clicked on an ad, opened an email newsletter, or shared something on social media. But that didn't solve the differentiation challenge. 4 ps of marketing If you continued to rely solely on the 4 Ps of marketing, the risks associated with spraying and praying remained. Customers can mark your marketing emails as spam or mute you on social media.
They can use adblockers to filter out the buy email database efforts of too many brands vying for their attention when browsing online. Increased regulation and market changes in response to privacy concerns are also expected to make it more difficult to aggressively pursue customers. For example, companies have traditionally dropped a bit of code or a "cookie" to collect online data about visitors to their websites.